Videography

In today’s digital age, video has become an essential tool for marketing real estate. Videos allow potential buyers to experience properties in a dynamic and immersive way, showcasing not only the layout but also the atmosphere and unique features of a home. Through social media, video content reaches a vast audience quickly, increasing visibility and engagement.

At Shine, we specialize in creating tailored social media videos specifically designed for real estate professionals. Our services focus on producing compelling, high-quality videos that stand out in crowded feeds, capturing attention instantly. By highlighting your listings with engaging visuals and storytelling, we help you create an emotional connection with viewers, making them more likely to take action.

Ultimately, video marketing leads to higher engagement rates, more qualified leads, and faster sales. It’s an effective strategy to build your brand, showcase your expertise, and attract serious buyers in the competitive real estate market.

Types of Video

Horizontal Video

Designed to be viewed on a computer screen, TV or sideways on your phone.

Horizontal real estate videos are excellent for showcasing properties in a way that mirrors how people naturally view their surroundings. They provide a wide, cinematic perspective that captures the full breadth of a space, making them ideal for:

  • Highlighting Spacious Interiors: Horizontal framing can effectively showcase open floor plans, large living areas, and expansive kitchens, giving viewers a true sense of scale.

  • Showcasing Property Exteriors and Landscapes: Wide shots of yards, gardens, pools, and outdoor amenities benefit from horizontal video to present the full layout and beauty.

  • Creating Engaging Virtual Tours: Moving through a home with horizontal video allows viewers to experience transitions smoothly and intuitively, as the format matches natural eye movement.

  • Marketing Across Platforms: Horizontal videos are versatile and compatible with most real estate websites, YouTube, and social media platforms where widescreen content performs best.

  • Enhancing Professional Presentation: A consistently horizontal video style aligns well with professional branding and helps maintain viewer engagement.

Overall, horizontal real estate videos provide a clear, comprehensive view that effectively communicates a property’s value and atmosphere to potential buyers.

We have a few options in horizontal format:-

  • Cinematic Video with aerials - 60 - 90 secs. Smooth transitions throughout a full tour of the property, with wide angles and slow motion effects. $225+

  • Cinematic Video with aerials - 120 - 180 secs. Longer Version. $345+

  • Walkthrough Video no aerials - 45 - 90 secs. A 'one shot' walkthrough video tour including speed ramps and featuring highlights of a property/home. $145+

  • Walktrough Video with aerials - 45 - 90 secs. Same but will include drone shots at start and end of video. $165+

  • Aerial Video - quality aerial footage of a home or vacant lot and the surrounding area. $135

Cinematic Horizontal with Aerial Footage

Walkthrough Horizontal with Aerial Footage & Bonus

Vertical Video

  • Optimized for Mobile Viewing: Vertical videos fit naturally on smartphones, which are the primary device for most viewers. This format eliminates the need to rotate the device, providing a seamless experience.

  • Increased Engagement: Social media platforms like Instagram Stories, TikTok, and Snapchat favor vertical videos, making them more likely to be watched completely and shared.

  • Better Use of Screen Space: Vertical format fills the entire screen on mobile devices, making property features more immersive and attention-grabbing.

  • Improved Storytelling: The vertical layout helps highlight key aspects of a property, such as tall ceilings, multi-story rooms, or views, in a way that traditional horizontal videos may not capture as effectively.

  • Higher Conversion Rates: Engaged viewers are more likely to take action, whether it’s contacting an agent or scheduling a tour, boosting lead generation.

  • Easy Integration with Social Media Ads: Many ad platforms prefer vertical video formats, ensuring better placement and visibility for paid real estate campaigns.

  • Faster Production and Editing: Shooting in vertical format aligns with quick, mobile-friendly content creation workflows, speeding up marketing timelines.

Using vertical videos in real estate marketing aligns perfectly with current digital consumption habits, enhancing visibility and driving stronger audience connections.

We have a few options in horizontal format:-

  • Social Media Reel - Vertical - 45-60 secs. Reel recorded vertically for social media. Reels include quick transitions, sound design, and edgy music. Featuring the best features of the home only with more close-up detail shots, a speed walkthrough reel through the whole house, using speed ramps and slow motion to showcase the home. $165+

  • Social Media Reel with Aerials - Vertical - 45-60 secs. Same but will include aerial footage. $185+

  • Walkthrough Video no aerials - vertical - 45 - 90 secs. A 'one shot' walkthrough video tour including speed ramps and featuring highlights of a property/home. $145+

  • Walktrough Video with aerials - vertical - 45 - 90 secs. Same but will include drone shots at start and end of video. $165+

Social Media Reel with Aerial Footage

Walkthrough with Aerial Footage